A reminder that the best things in life are chosen.

Some people chase trends.

Others know exactly what they're looking for.

The Gold Standard Tee is built around a simple philosophy. Surround yourself with things worth your time. Experiences worth remembering. Quality worth investing in.

On the back, a bold typographic composition lists four choices without explanation. On the front, subtle Newport Beach coordinates quietly point to the place that inspired the collection. Together they create a design that's confident without demanding attention.

Made from heavyweight garment-dyed cotton with a naturally broken-in feel, the Gold Standard Tee features a relaxed vintage fit that only gets better with wear.

This isn't about showing off.

It's about having standards.

Features

• Premium heavyweight garment-dyed cotton
• Relaxed vintage-inspired fit
• Soft, broken-in feel from day one
• Large back graphic
• Minimal coordinate detail on front chest
• Durable screen-printed artwork
• Designed in Newport Beach, California
• Built for everyday wear

Fit & Feel

Designed with a relaxed vintage silhouette, the Gold Standard Tee has a slightly oversized fit with dropped shoulders and a substantial hand feel. The garment-dyed finish creates subtle character and a lived-in softness that continues to improve over time.

For a true oversized look, choose your normal size.

For a more tailored fit, size down one.

The Story

Gold isn't about status.

It's about standards.

The people you spend time with.
The places you return to.
The things you choose to wear.

The Gold Standard Tee celebrates thoughtful choices through clean typography and understated details, proving that simplicity often says the most.

Materials & Care

Material

• 100% premium cotton
• Garment dyed
• Heavyweight fabric

Care

• Machine wash cold
• Wash inside out
• Tumble dry low
• Do not bleach
• Do not iron directly on the print

Items generally ship in 1-2 business days. Typical delivery in 4-5 business days.

We accept returns within 15 days of delivery on items damaged during shipping, misprinted items and/or defective goods.

Please make sure item is unworn, unwashed and in their original condition.

Final sale or limited-edition items are not eligible.

Check out FAQ page for more details.